Content Creation, Photography · November 5, 2015
The Campaign: The Jobest Club Launch
The Brand: TABASCO® brand products are made by McIlhenny Company which was founded in 1868 in Louisiana. To this day, the company is still family-owned and operated on that very same site. It’s sold in over 180 countries and it is the most famous, most preferred pepper sauce in the world.
The Idea:The Jobest Club aims to get Joburgers out of their homes and onto their streets to help people explore their city, do new things and visit new places. Jobest partnered with Tabasco to create a one of a kind dinner party at the Good Luck Club Noodle/Dim Sum bar, the menu for the night, including dessert was inspired by Tabasco and it’s unique and world renowned flavour.
The Results: Tickets were purchased online and were sold out within a few days. The evening was a huge success and fun was had by over 55 people who were served delicious Tabasco inspired food and treated to Tabasco giveaways and more.