Content Creation, Influencer Campaign · August 2, 2015
The Campaign: #PUMAgram
The Brand: PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet.
The Idea: PUMA South Africa wanted to further cement it’s foothold in South Africa as a premier brand that really understands what its customers need. Golden conceptualised a series of Instawalks held over four months in Johannesburg that harnessed the power of local influencers and the power of its brand advocates. Influencers used included Africa’s top Instagrammer @GarethPon, Musician and Photographer @LeboLukeWarm, Photographer and Blogger @SheSaidSa and Blogger @Miss_LuckyPony.