Community Managment, Copywriting, Photography · September 13, 2016
The Campaign: Ongoing Social Media Content and Community Management
The Brand: Maverick and Jane Gourmet Popcorn is a brand new product wich has been introduced to the South African market by Ryahaan Jhetam who has has been labeled the Willy Wonker of popcorn. This delectable product has captured the hearts and stomachs of all South Africans and is fast becoming the snack of choice for many.
The Idea: Maverick and Jane did not exist on social media they needed an agency to create visually inviting content for their social media channels in order to build up an audience and a following. Organically in the first month, their Facebook Page accumulated over 2000 likes and their Instagram account over 1200 followers. Engagement on all platforms has been phenomenal and numbers grow steadily at a daily rate. Golden conceptualises and creates a monthly calendar for Maverick and Jane which includes Photography, Copywriting and Community Management.