Branding, Community Managment, Content Creation, Copywriting, Design, Influencer Campaign, Photography · September 13, 2016
The Campaign: BIC #LoveSA
The Brand: Bic, is a corporation based in Clichy, France best known for making ballpoint pens. It was founded in 1945 by Baron Marcel Bich and has become known for making disposable consumer products such as lighters, razors, mechanical pencils, and printed paper products.
The Idea: BIC wanted a way to introduce their 2016 strategy centering around South Africa and it’s beautiful cities and landscapes. Golden created a series of Instawalks that were held simultaneously across South Africa in Johannesburg, Cape Town and Durban.
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